Normally, Ativa Esporte talks about best practices in activation. However, this time, we´ll discuss the potential of a recently signed partnership. In the early days of 2010, an agreement between Scotts Lawns and Major League Baseball was announced.
With an unprecedented number of stadiums using natural grass (28 out of 30), the fit and the possibility of success are enormous. Out of the blocks, the company is launching seeds and fertilizers of each of the 28 stadiums.
Let´s wait and hope to, soon, have a post here about the Scotts promotions on baseball and the MLB sponsorship (and not croquet, like the video below).
Any suggestions to the company´s marketers?
Sports marketing, activation, Scotts Lawn, MLB