Gillette, Nascar Young Guns and the Brazilian National Team – Excellence on different fronts
The last post was slightly out of the blog purpose. So, in this one I will talk about two very interesting activations from the same company, Gillette.With three of the young talents (Carl Edwards, Kasey Kahne e Kyle Busch) Gillette sponsors, the company plays with its website users who can make the drivers write 25 characters messages with impressive moves (below). The videos created can be shared with friends, turning users into promoters of the brand.
Launching its sponsorship of the Brazilian Football National Team, Gillette put the country stars to shave themselves before a players press conference , taking advantage of the structure already set up. Timely and unusual way to promote the partnership, generating buzz and spontaneous media.