Electrolux e Tennis (shoes) – Simply Brilliant!

I am going to have a little out of the blog subject (sport activation) post, but the Electrolux idea was so brilliant that it will certainly inspire us.The main feature of the new Electrolux washing machine is the tennis shoes washing function. Therefore, the company advertised its product in the paper that goes in the tennis shoes boxes of several brands and models (below).

Little dispersion, creative, with guaranteed buzz, and, of course, low cost. Can you suggest any companies that could use this to activate their sponsorships?