Adidas and South African National Team – Raising Excitement and Involvement

Adidas found a spectacular way to engage the South African people and raise the expectations and the excitement around the World Cup.

A giant jersey of the team managed by Carlos Alberto Parreira will travel around the country, inviting people to sign it (above). Through the campaign website, people can follow where the shirt is.

The video below explains in details the promotion that will certainly call attention, generate a lot of buzz and media coverage.