Synergy Sponsorship


As the host country of both the 2014 FIFA World Cup and the 2016 Olympic and Paralympic Games, Brazil offers brands an extraordinary opportunity.

Ativa Esporte is uniquely positioned to advise both Brazilian and international companies on how to evaluate this opportunity and create effective sponsorship and marketing strategies for the World Cup and for Rio 2016 through our strategic partnership with London-based international sponsorship consultancy Synergy.

Synergy has been advising premium brands on major sponsorships since 1984, working on brands such as BMW, British Airways and Coca-Cola on both the World Cup and the Olympics.

By combining our deep understanding of Brazil, the Brazilian marketplace and Brazilian consumers with Synergy’s world-leading international sponsorship expertise, we offer brands an unrivalled capability.

For advice about the 2014 World Cup or Rio 2016, please contact Guilherme Guimarães at Ativa Esporte or Tim Crow at Synergy.