Category : technology

  • When sports meets culture

    Right after London 2012 closing ceremony Creative Review wrote a great post showing the best Olympic contributions to creativity in many fields, such as advertising, architecture, technology, design and even arts. We strongly recommend you to read it.

    Among all the items, the one that called our attention the most is the London 2012 video to present the brand new Velodrome. The design is inspired by Tron and the soundtrack is by Chemical Brothers. In other words, the final result is totally different of what we are used to see in sports events.

    It´s interesting to note that this video can also be considered as a music clip. It would be a high quality content even if it wasn´t related to London 2012. Pure entertainment with a lot of references from outside the sports universe, but that fit nicely.

    Take a look:

    We believe that advertising involving sports can (and should) go beyond it, adding other elements to achieve a richer result, capable of engaging and amaze.

    Another good example is the old Adidas campaign that mixed sports and pop culture, with stars at the iconic Star Wars cantina. We love it!

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  • The future race car – high speed without a pilot

    In this TEDTalk, Chris Gerdes, Stanford Automotive Research Center director, talks about the cars of the future, which will run without drivers. Eventually, along the researches, they discovered that humans drive as well as the computer, so they investigated the reasons for that.

    This video is very interesting for those who like car races and futurology. We could forecast a world where day by day transport by car will be totally automated. This could diminish accidentes, stress etc.. On the other hand, racing as a sport would be one of the last opportunities to drive, or see someone driving, a car. In other words, it could leverage racing status as a sport. Or not…

    And you? What do you think about that?

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  • Vancouver Whitecaps presents its new uniform…on FIFA Soccer!

    Vancouver Whitecaps is a MLS canadian team. As any major football team nowadays they took advantage of the new uniform (3rd kit) launch to engage with fans. But, instead of a common campaign, usually involving press conferences and contests between fans, the Whitecaps created a FIFA Soccer (EA game) video to do it.

    A very innovative release and we would like to discuss two points:

    - More and more FIFA Soccer becomes not only a good football simulator, but a sports culture phenom (this video is just another proof of that). If the game was still restricted to nerds and geeks incapable of playing real football, the Whitecaps would not use it to launch their new uniform.

    - In the end of the video, the Whitecaps sponsor’s logo, displayed in the virtual jersey, is highlighted in the screen. A smalldetail that shows a lot of respect from the team to the sponsor.

    via Mkt Esportivo

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