Ativa Esporte General Manager, British Council Sports Director, Sports Marketing teacher at FIA and Atlético-MG fan. Worked in some major sports projetcts in Brazil, such as Rio 2016 bid, Tênis Espetacular (Guga x Agassi), NBA Baskteball Show and Athina Onassis International Horse Show São Paulo. Experience with multinational corporations, such as Unilever, Nestlé, AND1, among others. Graduated in Advertising and Journalism (UFMG) with a MSc in Sport Management (Sheffield University). Co-author in academic papers and articles.
Ativa Esporte Planning Director, Storytelling and Transmedia teacher at ESPM-SP and ECA-USP, Update or Die contributor and fanatic about São Paulo (the football club). Worked in great sports and entertainment projects and has been studying the relation between properties, brands, consumers and media. Multidisciplinary experience in advertising, from offline to online, from politics to major brands such as Nestlé, AmBev, Ford and Sony.