Nike and Tênis – Another one Taking Advantage of the Date

Nike took advantage of the imminent start of the U.S. Tennis Open to launch its new look for the sport (next).

In an event with stars of today (Roger Federer, Rafael Nadal and Serena Williams) and the past (John McEnroe) and children from social projects in New York the company stopped the city streets (below) in an activation similar to that Sony Ericsson has made in Toronto.

Guaranteed buzz and spontaneous media (below).