In the last post I talked about a simple and effective activation. In this one I’ll remember a not that simple one, but it is one of my favorites. Alright, it’s not that up to date, it happened during Euro 2008, but it’s worth remembering. Adidas, with an image of the goalkeeper Peter Cech in a Vienna Ferris wheel, marked its territory as an event sponsor. Take a look at it in the morning and during the night.