Sports Marketing has always been connected to events, and that will never change.
The spectacle, challenges, overcoming stories, victories and defeats happen in the field, court, track etc. These things hold people’s attention, and that is what makes sport attractive to brands.
But, in recent years, thanks to Internet and other tech innovations, we have seen sports transcending the event limits. Well, it is true that this has happened before in pubs, sticker albums or even the everyday sport´s newspaper. Even so new technologies have allowed new and increased opportunities in this direction.
That’s basically what this presentation below is about, showing 10 sports marketing trends for 2012. Here are 10 possibilities for bringing the sports’ thrill to new frontiers, giving fuel to the audience and context for brands.