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Simon Chadwick talks about London 2012 learnings and much more
A couple of months ago Simon Chadwick, one of the main european sports marketing academics, present...
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When sports meets culture
Right after London 2012 closing ceremony Creative Review wrote a great post showing the best Olymp...
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How Brands are Activating London 2012 in Brazil
Ativa Esporte has recently closed a partnership with Synergy, one of the most relevant sports marke...
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