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Seven Golden Rules Of Naming Rights Sponsorship For Brands
This post was originally published on Mundo do Marketing in portuguese and was adapted from our pa...
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Ativa Esporte at Wall Street Journal
We don´t like to write posts about ourserlves, but, in this case, it is worth sharing. Guilherme G...
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Corinthians wins Libertadores; sponsors profit!
For those who do not know brazilian football well, this post needs a little contextualization. Cori...
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Game of Thrones and sports teams
If you like to watch TV series, it´s very likely that you have already watched HBO’s Game of Thro...
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