We take sports marketing very seriously, that’s why we are constantly building knowledge through academic papers and other relevant publications.
The formation, organisation and management of MyFootballClub – some implications for marketing practicePublished at Journal of Direct, Data and Digital Marketing Practice (2008) 10, 150–160. Co-authors: Guilherme Guimarães, Simon Chadwick, Will Garford and Daragh O’Reilly
Opportunities for using virtual communities by the Olympic Movement (ask us about this paper)Published at Olympic Virtual Congress. Co-authors: Guilherme Guimarães, Alexandra Rohr