In the beginning of this year we created Business Game (Negócios em Jogo in Portuguese), a biweekly hangout in which Ativa Esporte´s partners, Guilherme Guimarães and Bruno Scartozzoni, talk and discuss about the latest news in sports marketing universe, considering both Brazilian and foreign cases. Eventually the program also hosts special guests, including advertisers, athletes and teachers.
This is part of a partnership between Ativa Esporte and Google Brasil to generate content through Google Plus and Hangouts On Air. By the way, our official page in Google Plus has more than 100.000 followers for now, and counting. Most posts are in Portuguese, sorry.
Negócios em Jogo is also in Portuguese, but we are publishing the first 7 editions here in case some of our readers understand the language, or know someone who can help.
If you want to follow the next editions, please go to this link, at our Portuguese blog. We will host some in English in the future and will keep you posted.Continue →